7 Iconic Brands That Made an Epic Comeback
TikTok’s unmatched influence has transformed countless overlooked brands into viral sensations, redefining their cultural relevance. With a new generation of users uncovering long-established products, these brands are often propelled into the spotlight as “must-have” items almost overnight. TikTokers not only revive interest in these products but also reimagine their uses, injecting fresh appeal and driving sales through innovative trends. From skincare staples like CeraVe and Vaseline to fashion icons like Ugg and Carhartt, and even unexpected favorites like Stanley cups and JCPenney’s beauty section, these brands owe their modern resurgence to TikTok’s power to redefine what’s cool.
1. CeraVe
Why it became cool:
CeraVe’s rise to fame can be attributed to the endorsement of ‘skinfluencer’ Hyram Yarbro, the pandemic-induced shift toward minimalistic skincare, and the demand for budget-friendly options. The brand seized the opportunity by amplifying its social media presence and making a splash with a Super Bowl ad featuring actor Michael Cera.
The signature product: CeraVe Hydrating Facial Cleanser
This cult-favorite cleanser is loved for its ability to hydrate without stripping the skin, making it ideal for all skin types, particularly those with dryness or sensitivity.
2. Stanley
Why it became cool:
Social media turned Stanley cups into must-haves for everyone from soccer moms to middle schoolers. Influencers highlighted their practical design and aesthetic appeal, causing certain colors to sell out quickly. Limited-edition drops and viral buzz cemented their popularity.
The signature product: Stanley 40-oz Quencher
Known for its durable construction and vibrant color options, this iconic cup is a hydration essential, with shades like Barbie-pink vanishing from shelves in minutes.
3. Carhartt
Why it became cool:
Carhartt gained traction in the hip-hop and streetwear scenes as celebrities like Rihanna and A$AP Rocky sported its rugged workwear. Over time, its beanies and jackets became staples of casual street fashion.
The signature product: Men’s Knit Cuffed Beanie
A streetwear icon, the Carhartt beanie is favored by stars like Harry Styles and Bella Hadid, adding instant credibility to any outfit.
4. Vaseline
Why it became cool:
The skincare trend "slugging," which involves applying petroleum jelly as a nighttime moisturizer, brought Vaseline back into the spotlight. The movement, popularized on TikTok, made the brand’s classic product a must-have in skincare routines.
The signature product: Vaseline Original Petroleum Jelly
A powerhouse occlusive balm, it locks in moisture for hydrated, radiant skin while also aiding in healing cuts, dry lips, and cracked heels.
5. JCPenney
Why it became cool:
After parting ways with Sephora, JCPenney transformed its beauty department into a dynamic hub featuring emerging and established brands. Its emphasis on inclusivity and trend-savvy products attracted a wave of new customers.
The signature product: The JCPenney Beauty Section
A haven for TikTok users, this revamped beauty space showcases brands like Cosrx, Lime Crime, and Youthforia, along with a partnership with Thirteen Lune, which highlights BIPOC- and women-owned brands.
6. Ugg
Why it became cool:
Ugg’s resurgence wasn’t accidental. Strategic redesigns and endorsements by trendsetters like Bella Hadid propelled the brand back into the fashion limelight, making their boots must-haves once again.
The signature product: Ugg Classic Mini Platform
Bella Hadid’s public embrace of this updated classic turned it into a viral sensation, selling out quickly and securing its spot as a fashion-forward staple.
7. Aquaphor
Why it became cool:
TikTok trends like “slugging” and “skin sealing” spotlighted Aquaphor as a versatile skincare solution. Its affordability and minimalistic appeal further fueled its popularity in post-pandemic routines.
The signature product: Aquaphor Healing Ointment
A multi-purpose balm, Aquaphor is used for everything from soothing dry skin to acting as a primer or lip gloss, making it a social media favorite.